Trust is the product. This page explains where our numbers come from, how we analyse Jamaican conversation, what our confidence levels mean, and how to request a correction.
Trust is the product. This page explains where our numbers come from, how we analyse Jamaican conversation, what our confidence levels mean, and how to request a correction.
World Bank/ITU (automated annual baseline for population and internet use), the Statistical Institute of Jamaica — STATIN (official national validation, parish and demographic detail), the Office of Utilities Regulation — OUR Jamaica (quarterly broadband subscriptions and penetration, the national telecoms regulator), DataReportal (annual Jamaica-specific snapshot, plus global benchmarks used for worldwide comparison only, never presented as Jamaica-specific), platform advertising planning tools, public profile data collected on fixed schedules, and the SMJ social listening panel of public Jamaican conversation. Private accounts and private messages are never collected.
The Sentiment Index measures news media tone, not public opinion or social conversation: GDELT's Global Knowledge Graph analyses English-language online news coverage mentioning Jamaica or a tracked sector and scores each article's tone using GDELT's own published algorithm. SMJ buckets those scores into three categories — positive (tone above 1), neutral (-1 to 1), negative (below -1) — thresholds SMJ sets and discloses here, not a GDELT-official category. Rankings use identical collection windows for every account.
Each published figure carries a confidence note. High: directly reported by a platform or regulator. Medium: derived from ad-reach tools with known rounding. Low: modelled estimates, always labelled as such. Small sectors carry wider intervals.
No free data source can classify Patois-language content, sarcasm, or social media conversation with any reliability, so SMJ does not claim to. The Sentiment Index is limited to English-language online news coverage of Jamaica — a real, useful signal, but not a measure of Jamaican public opinion or social sentiment.
We analyse public conversation in aggregate. We do not publish personal data of private individuals, do not track individuals across platforms, and comply with the Jamaican Data Protection Act. Quoted posts in public reports are anonymised unless from a public figure or brand account.
Found an error? Email corrections@socialmediajamaica.com with the report name and figure. Verified corrections are published within five working days, with the original and corrected value both shown. We keep a public log of corrections.
Every creator, brand, report, and trend page can carry a confidence label. Definitions:
Official APIs, verified accounts, official reports, or multiple corroborated sources.
Reliable public or authorized sources with known coverage limits.
Early signals, limited volume, or recently identified trends.
Directional information that should not be considered definitive measurement.
Social Media Jamaica does not use paid social listening platforms, paid creator databases, or paid research panels. Every figure on this site comes from one of the following:
We do not collect private accounts, private messages, WhatsApp content, closed groups, data about minors, or individual political or risk profiles.