Brand Intelligence
Jamaica Sentiment Index

Jamaica Sentiment Index

Public conversation by topic, sector, and time period — classified with the SMJ Jamaican Social Language Dictionary, which reads Patois, sarcasm, humour, and code switching that global tools miss.

All tracked sectors — this month (sample data)
Positive 38%Negative 21%Neutral 24%Mixed 10%Sarcastic / ambiguous 5%Requires human review 2%

Sample placeholder distribution. Method: SMJ social listening panel with human review of sarcastic and ambiguous posts.

Telecom (sample data)
Positive 24%Negative 41%Neutral 18%Mixed 11%Sarcastic / ambiguous 4%Requires human review 2%
Tourism (sample data)
Positive 52%Negative 12%Neutral 22%Mixed 8%Sarcastic / ambiguous 4%Requires human review 2%

Six categories, not three

Positive, negative, neutral, mixed, sarcastic or ambiguous, and requires human review — because Jamaican conversation does not fit a three-bucket model.

Patois-fluent classification

Our Jamaican Social Language Dictionary reads Patois variations, brand nicknames, humour, and code switching that global tools misclassify.

Humans check the hard cases

Sarcastic and ambiguous posts are routed to analyst review before they count toward any sector score.

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